"Rules" for Legibility

Spacing

Implications of Type faces:

1. Classic serrif typefaces imply integrity, honesty
2. Sans Serrif faces signify "future-ness", efficiency and orderliness

Typeface Developments

Identify a Font www.identifont.com/
identify.html

Parts of the Font

image 1; image 2; image 3; image 4

x-height of a font - the height of a lowercase letter excluding ascenders and descenders

cap height - height of the capital letter

serrif - a "foot" for a font

ascender/descender - a part of a lowercase letter beyond the x-height (ex. bh/py)

vertical/diagonal bias - does the font sit straight up and down? (Look at the letter O)